Career Map
This is an outline of some of the things I want my skills to help me achieve. Through Determination and persistence I know I can get to where I want to go in life.

Clinique Campaign
This was for an advertising class. The brief was for me to sell female products and women to sell mens. My concept was to sell Clinique (traditionally used by older women) to young women, primarily college students. The Art Direction was to remove the label of "beautiful," by showing that all women are beautiful for being themselves.











Vans Custom Culture
The problem was to take a specific, maybe lesser known part of an established brand, and create a new was to market that aspect. I chose Vans shoes and their Custom Culture shoes. The concept was the blank canvas because Custom Culture allows people to create their own pair of one of a kind Vans shoes. The art direction was to fill in that blank canvas with a custom one of a kind pattern, leaving the shoe blank to be filled in by the viewer.






Boxly
Boxly was a group project to create something specifically for designers. Boxly would be a monthly delivery service that gives design students tools, magazines, sample designs, and more for one flat fee, giving them inspiration in a direct a way. Once created we were told to create advertising for our new brands. This was the group voted ad. having all the skills that boxly will invoke in the young designers who purchase it. The once that follow are my ads. demonstrating how simply boxly makes it to get inspired and "feed your creativity."




We are Scientists Posters
This is a poster I created for one of my favorite bands. The concept was to take the feeling that "We are Scientists" music evokes (rock, head bang, raw) and apply that in a creative was relating to science. The art direction followed that by have a bloody broken beaker giving off the feeling of violence and isolation. The violence for the vibe of "We are Scientists" music and the isolation to create a sterile scientific environment.


Cheesecake Factory Type Poster
This was a project that asked for a type driven poster. I used inspirational quotes by different celebrities, with the focus of "moderation." A perfect focus for Cheesecake Factory's new Skinnylicous menu. With healthy food that doesn't compramize on taste.



Passion Project Book
This book is from an old Eastern myth. Simply put, Simian (figure in chines poetry) gives his book of poems to a simple warrior who only wants to spread peace. The myth states the warrior traveled and spreading the poetry, bringing peace. Loving this story and the message behind it. Naturally I design my interpretation of the mythical book cover.

Passion Project Poster
One of my favorite designers is David Carson. He broke the mold and truly challenged the rules of design and typography. His style and way of thinking is something that inspires me to always question the norm and find new ways of solving the problem. I parred David Carson with Johannes Gutenberg to show where printed type started and were it ended up. The underlying concept was "what is David Carson got his hands on a page of an organelle Gutenberg Bible?" Everything from the added type, added color, and 11-17in size, was to show my interpretation of what David Carson would do with a Gutenberg Bible page.



























